Monday, October 29, 2012

Jenni Bowlin Guest Stars today! Win!!

Jenni Bowlin Designs has been Centre Stage at Artfull Crafts for the month of October. Today Jenni joins us in answering a few questions we put to her.

1) Who is Jenni Bowlin and how long have you been acting on the Crafting Stage?  I am a wife to Jared and mother to Noah (14) and Christian (10).  We live on a little farm outside of Nashville, TN.  I have been working in this industry for more than 12 years now!

2) What is Jenni Bowlin’s Theme Song? Toby Mac – “Lose My Soul”

3) Please share with us a brief synopsis of the Jenni Bowlin Studio story and don’t forget to tell us anything that sets you apart. Our tag line is “Building Blocks for Creative Storytelling”.  This is what we do, but with a “Vintage Fresh” attitude.  My goal is always to create products that can be used simply or could easily be altered to take it a step further.  I have always thought that what sets up apart is the fact that our products aren’t trendy – they are classic and always in style!

4) As owner, what part of your job gives you the most joy? Meeting people who love the product as much as I do.

5) Where do you think the papercraft industry is heading and what major trends do you see developing for the next year?  I wish I had a magic wand!  I think we will continue to find ways to tell our stories beyond the 12 x 12 scrapbook page.

6) How do you use Social Media to keep your audience clapping?  I have an awarded winning DT and they are always “hoping” and “tweeting” and “posting”!  We utilize facebook, twitter, pinterest and blogs. 

Product Design Questions:
1) How often do you produce a new release and what’s coming up that we should be excited about? We have two bigger releases and two smaller releases in between those, each year.  I am still finishing up our CHA-W release – the biggest of the year!  We have some exciting new products as well as additions to our popular lines coming.  We also just introduced a “True Vintage” line of actual antique/vintage ephemera and will be adding some new offerings with this release.

2) If you thought about your collections as costumes, explain the type of characters that would wear them.  Scarlett and Rhett – Gone With The Wind!

3) How do you get your creative juices flowing. What inspires you? A trip to Anthropologie or the antique store always does the trick!

4) Please describe the process from design concept through to product delivery.  It is very long and sometimes very hard.  I think the biggest issue is always loving an idea but not being able to bring it to market because of price.  I always have people say “why don’t you try this”?  It seems simple, but it’s just not!  There are so many factors involved and sometimes a great idea stays just that – an idea and never reality.  That is always a bummer!
5) What’s your personal all-time favourite Jenni Bowlin range and why?  Our Classic Red/Black Line.  That’s why we add on to it each fall.  I can’t let it go!

Thanks Jenni for joining us today and giving us some more insight into you and the company. We are looking forward to your visit to New Zealand next year at Autumn Escape and have enjoyed featuring your company here at Artfull Crafts.

Keep your eye on our blog for the final guest design swap where Sandy Ang from Artfull Crafts will be featuring on Jenni Bowlin's Studio Inspiration Blog.

To win a some fabulous products from Jenni Bowlin, head to our website and tell us which paper range you like the most - Wren, Christmas 2012 or Magpie. Leave a comment on the blog or on our Facebook Page by 30th October to be in the draw.


  1. It is hard to choose between these lovely collections but I like the Wren range... I like the versatility for both feminine and masculine LO's!

  2. Hands down has to be the Christmas 2012, just because I love all christmas stuff :) You can never have to much Christmas scrapbooking stuff lol

  3. Oh so cruel having to decide between Wren and Magpie. Please don't tell them (or Christmas) that I said Magpie.

  4. so hard to choose love them all and would buy them all if I had an unlimieted budget :P really love the Magpie collection with its vintage colours and images. Thanks to Jenni for sharing and another chance to WIN some goodies.

  5. Great interview with Jenni Bowlin! I LOVE her Magpie range, as it's olde worldy,but, still so suitable for current layouts etc.

  6. Wren is lovely, the strong jewel-like tones are just my style. Really enjoyed reading the interview, thanks for featuring her today.

  7. I think I like Magpie the best. i love Jenni's theme song. Such a good one.

  8. i really like the Magpie collection!

  9. CONGRATS Kimberley H for winning the set of Magpie papers (FB comment re this interview). Thanks everyone for joining in :-)